Why We Changed the EatEase Logo ?

Hello, everyone! Yesterday, we unveiled a brand new logo for EatEase. This isn’t just a simple visual update; it’s an effort to make the app feel more connected to you and convey its purpose more clearly.

As an app focused on AI analysis of food ingredient lists, we hope this change will help communicate our dedication and care for our users. Let’s dive into why we decided to change the logo and what we expect this change will bring.

The Old Logo: Simple, But Not Distinct Enough

Our previous logo featured a droplet design symbolizing health and purity. We chose this image at first because it seemed to align with the original purpose of creating EatEase. However, over time, we realized a few issues:

1. Lack of Core Function Expression

While the droplet symbolized health, it didn’t directly convey the core functionality of EatEase—AI analysis of food ingredient lists and alerting users to potential health risks from food consumption.

2. Low Recognition

Among many competitors, the droplet design felt somewhat generic and not very memorable.

3. Limited Cultural Fit

On a global scale, the droplet element might evoke different associations, which could lead to less-than-ideal outcomes.

The New Logo: Clear Functionality at a Glance

To better reflect the needs we wanted to express, we designed our new logo: a combination of a magnifying glass and a green checkmark. It’s immediately clear that this logo is related to analysis and inspection, don’t you think? We hope that this design helps users understand the functionality and value of EatEase at first glance.

1. Clear Function Expression

• The magnifying glass directly conveys the ideas of “inspection” and “analysis,” which perfectly aligns with EatEase’s core function of scanning food packaging.
• The green checkmark is simple and clear, symbolizing “recommendation” and “trustworthy,” which reflects EatEase’s AI scoring feature.

2. Stronger Visual Appeal

• The gradient green and 3D design not only give it a modern touch but also instill a sense of reassurance and reliability.
• The rounded design style is more approachable, suitable for users of all ages.

3. Globally Adaptable

• The new logo is designed to be universally recognizable, making it easy for users from any country to understand its meaning at a glance.

4. Flexible for Brand Extension

• The simple yet versatile elements of the magnifying glass and checkmark will allow for easy brand extension when new features or sub-products are introduced in the future.

Our Expectations

The new EatEase logo is more than just a visual design adjustment; it’s a brand upgrade. We hope it will enable EatEase to serve users even better and bring us closer to our audience.

Specifically, we expect:

1. Enhanced Trust

We hope the new logo makes EatEase look more professional and reliable, giving users more confidence in using the app.

2. Easier to Remember

The combination of the magnifying glass and green checkmark is striking and distinctive. We hope it will become the first thing people associate with food safety.

3. Closer Connection with More Users

The design of the new logo is simple and intuitive, making it easy for both young people and older users to embrace.

4. Supporting Global Expansion

The new logo better accommodates the needs of different cultures and languages, which will support our efforts to expand into international markets.

Looking Forward to the Future

The new EatEase logo represents a fresh start for us, crafted with care for you. In the future, we will continue to improve features and make the app even better at analyzing food ingredients and ensuring dietary health.

We’re so grateful for your continued support, and we hope this new logo shows our sincerity. Let’s look forward to even more exciting things to come!